Canvaas was tasked with creating a campaign that widely promoted access to evidence-based cessation treatment for smokers in Columbus due to the city's flavor ban on tobacco product sales.
The “Make It Make Sense” campaign was created as a way to unify the 10+ public health institutions in one location. Canvaas designed a logo and branding that would be easily recognizable and familiar to our audience. In order to reach such a broad audience, Canvaas produced and bought media for radio, TV, print, digital, and social media content. Canvaas created the landing page that all media CTA’s lead to. Canvaas was also tasked with coordinating a diverse range of education and awareness events. Canvaas provided education to health providers and community leaders by arranging seminars and workshops. Canvaas also orchestrated events that provided services to people in the community firsthand, such as tailgates and provider pop-ups.