CANVAAS

Project: Unlock Your Future

Clients: Ohio Department of Education

Services:

  • Video production
  • Logo design
  • Media buying and outreach
  • Live experience planning
  • Brand awareness

Canvaas was tasked with creating an awareness campaign for the Department of Education that informed teachers, students, and staff on the newly revamped graduation requirements.

Premium quality design assets captured the viewers in every medium with bold colors and striking imagery in the icon. This campaign covered almost every medium ranging from digital marketing to TV and radio ads, websites, informational documents, and special events. Quality production for video shoots also allowed us to capture the attention of our target demographic.


Media and logos


Campaign Metrics

  • Coordinated off a 50+ person production at a 213,000 sqft school.
  • Increased website traffic over 100% with activations.
  • Orchestrated a halftime show at Nationwide Arena.
  • 7,284,621 digital ad impressions.
  • Produced 2 toolkits to be used by counselors and caregivers across Ohio.